Bringing the greatest value to Customers in the
Texas Residential Electricity Marketplace

Value Based Brands is the parent company to 4Change Energy, Express Energy, and Veteran Energy. Our mission is to bring the greatest value to our customers in the Texas residential electricity marketplace. Through 4Change Energy customers can feel good knowing that they are getting an amazing rate, great customer service, and on top of all that, 4% of our profits are donated to these deserving charities: American Cancer Society, Heroes for Children, Feeding Texas, and the American Red Cross. For those who prefer a simple, streamlined experience we have Express Energy. Express specializes in a 'No Frills. Low Bills.' way of doing business. This means you can manage your account 100% online 24/7 while enjoying rock bottom rates and reliable service. With Veteran Energy, the newest member of the VBB family, customers get peace of mind knowing that they're getting a competitive electricity rate while also supporting veteran focused affinity partners which include: Fisher House, Paws for Heroes, Combined Arms, Texas VFW Foundation, and Lone Survivor Foundation. 'Support Our Heroes' is more than a company tagline. It’s a commitment Veteran Energy strives to honor each day.

Enjoy great electricity rates while helping Texans in great need.

Built on decades of industry experience, innovation and inspiration, 4Change Energy is a Texas-based electricity company founded on the idea that electricity should be affordable and contribute to where you live. Want to make a difference in your community? Sign up for a low electricity rate and we'll make a charitable contribution on your behalf. It's that simple.

'No Frills. Low Bills.'

Express is all about simplicity and a streamlined online shopping experience for Texas electricity customers. 'No Frills. Low Bills' means we keep costs low using paperless billing and auto pay; then we pass those savings right back to you. Your electricity will still come through the same poles and wires as the more expensive and flashy brands, so you'll get the same reliability of electricity service. The only difference is you pay less with Express.

Get a competitive rate while supporting our veteran heroes who put it all on the line.

With Veteran Energy, anyone can join and make a difference for those who put everything on the line for this country. Founded in 2010, Veteran Energy provides competitive electricity rates and exceptional customer care, all while supporting our American military members. And your support helps our Affinity Partners provide resources where they’re needed most. We chose each organization because of the positive impact they make for our veterans. Support Our Heroes is more than a company tagline. It’s a commitment we strive to honor each day. As a Veteran Energy customer, you make that happen.